|
Looking back, the
founding of The Goodyear Tire & Rubber
Company in 1898 seems especially
remarkable, for the beginning was
anything but auspicious. The 38-year-old
founder, Frank A. Seiberling, purchased
the company’s first plant with a $3,500
down payment -- using money he borrowed
from a brother-in-law Lucius C. Miles.
The rubber and cotton that were the
lifeblood of the industry had to be
transported from halfway around the
world, to a landlocked town that had
only limited rail transportation. Even
the man the company’s name memorialized,
Charles Goodyear, had died penniless 30
years earlier despite his discovery of
vulcanization after a long and
courageous search.
Yet the timing
couldn't have been better. The bicycle
craze of the 1890s was booming. The
horseless carriage, some ventured to
call it the automobile, was a wide-open
challenge. Even the depression of 1893
was beginning to fade. So on August 29,
1898, Goodyear was incorporated with a
capital stock of $100,000.
David E. Hill, who
purchased $30,000 of stock, became the
first president. But it was the dynamic
and visionary founder, hard-driving
Seiberling, who chose the name and
determined the distinctive trademark.
The winged-foot trademark, inspired by a
newel-post statuette of Mercury in the
Seiberling home, has been altered over
the years. Yet, it remains an integral
part of the Goodyear signature, a
symbolic link with the company’s
historic past.
Something else about
these legendary early years lingers on
through Goodyear’s history. Something
elusive and intangible, yet very real.
Something about the people. People like
Seiberling, actually trying to liquidate
family-owned property in 1898 when he
ended up taking that once-in-a-lifetime
chance to buy -- at a bargain -- the
seven-acre tract that became Goodyear.
People like George M. Stadelman, a man
who avoided crowds and never made a
speech, yet had a gift of integrity and
foresight that guided Goodyear’s sales
through a critical 20 years. People like
Paul W. Litchfield, whose conviction and
leadership helped inspire Goodyear’s
development for nearly six decades.
With just 13
employees, Goodyear production began on
November 21, 1898, with a product line
of bicycle and carriage tires, horseshoe
pads and -- fitting the gamble
Seiberling was making -- poker chips.
The first recorded payroll amounted to
$217.86 based on the prevailing wage of
13 to 25 cents an hour for a 10-hour
day. After the first full month of
business, sales amounted to $8,246.
Since the first bicycle tire in 1898,
Goodyear pedaled its way toward becoming
the world’s largest tire company, a
title it earned in 1916 when it adopted
the slogan "More people ride on Goodyear
tires than on any other kind," becoming
the world’s largest rubber company in
1926.
Today, Goodyear
measures sales of nearly $20 billion,
although it took 53 years before the
company reached the first
billion-dollar-year milestone. And it
all began in a converted strawboard
factory on the banks of the Little
Cuyahoga River in East Akron, Ohio.
Spanning the years, through all of those
yesterdays, a legion of firsts and facts
and figures appears that reflect the
making of a company.
|